Course curriculum

  • 1

    Introduction to Marketing

    • Video: Introduction to Marketing
    • Workbook: Introduction to Marketing
  • 2

    Marketing 101

    • Video: Marketing 101
    • Video: Small Business Digital Marketing Basics with Manexo Media
  • 3

    Understanding Your Customers

    • Video: Understanding Your Customers
  • 4

    Market Research

    • Video: Market Research
  • 5

    The 7 Ps of Marketing

    • Video: The 7 Ps of Marketing
  • 6

    Marketing Plans

    • Marketing plan template and guide
    • Go-To-Market Options Y(E)P
  • 7

    Marketing Summary

    • Video: Marketing Summary